S1 Ep. 12: Katie Proctor on Running a Big-Hearted Small Business, Authenticity & Failure

“We’re all kind of the same mess underneath… The more that we can all share what’s really going on underneath and how many times it took before we had a successful course launch … or how many NOs we got along the way… It’s more realistic for people, and those are the messages that people need to hear because the world needs entrepreneurs, more people bringing their gifts to the world. And I think the way marketing is running right now, I think it just makes people want to give up.” ~ Katie Proctor

Katie Proctor, Influencer Marketing Strategist and Co-Founder of Wellevation HQ, joins me for a radically honest conversation on running an online business. But don’t be fooled, you don’t have to be a small-business owner to love this conversation. We talk self-esteem, putting your creative self and heart out into the world, authenticity, handling rejection and so much more. I can’t wait for you to hear it!

Inside the episode we discuss: 

  • Being authentic when it comes to marketing
  • Katie’s personal experience on trying to find a job after getting her MBA
  • Going back to school while working full-time
  • Entrepreneurship
  • What happens when things don’t go as planned
  • When will you arrive at your destination?
  • Handling rejection after rejection
  • How what may appear on the outside isn’t always the whole story
  • How to keep yourself inspired
  • Taking responsibility for how you take in messages
  • Keeping your social media and information intentional
  • Having an online business while staying connected to yourself
  • Transitioning into doing things how you want to, regardless of what anyone else is doing
  • Tuning into your strengths, gifts, connections
  • Reconnecting back to yourself
  • The online business parallels to the diet and fitness industry
  • How our experiences all lead us to the person who we are today
  • Mindset
  • Not defining ourselves by job titles
  • The balance of being inspired by others and knowing when it’s time to turn it off and tune into your own gifts
  • How to feel more empowered in your work